Lead-Gen Proposal · MediaMade Simple
Lead-Gen Proposal · MediaMade Simple
A build plan from MediaMade Simple
Right now, every ad dollar and every social post lands on a brochure with no bottom. Curious visitors leave untracked, leads evaporate, and the follow-up never happens. Here is the engine we build first, so the marketing you already do turns into captured, trackable leads.
The full funnel
Six stages, each with one clear job. Today, stages two through five simply don't exist. Here is exactly what we build to connect them.
People find you three ways: organic search (your Google listing, your website), the social posts you already publish on Facebook and Instagram, and eventually paid ads on Meta and Google. Today, all three routes dead-end at a brochure page with no next step.
A focused, single-purpose page built to convert. Not your homepage. One promise, one form, one call to action, your best testimonials above the fold, and the goat personality coming through. This is where every ad, every social post, and every link-in-bio points.
A free, genuinely useful resource a prospect trades their email for. It answers the question they are already Googling and positions Big Sky as the expert before the first call. Specific magnet options are in the next section.
A set-it-and-forget-it series of six emails that runs automatically after someone downloads the magnet. Each email does one specific job: build trust, educate, handle objections, share social proof, and ask for the call when the moment is right.
The sequence routes warm leads to a simple scheduling link or quote form. By the time someone gets here, they have seen your story, your reviews, and a proof point. They are not cold. They are ready.
The call happens. You do what you already do brilliantly: listen, solve, and place them with the right carrier. The funnel's job ends here. Yours begins. And every step of that journey is now tracked and measurable.
The opt-in offer
Free resources that do two things at once: deliver real value, and position Big Sky as the knowledgeable, trustworthy choice before the first call. We recommend leading with the business book, since one group-health client is worth five to ten times a personal-lines client.
A plain-language PDF that shows small business owners what a competitive benefits package actually looks like in Montana, what they are probably overpaying on their renewal, and the five questions every employer should ask their broker before signing anything.
A reference guide for Montana employers showing benchmark group-health costs by company size and industry, the common renewal tricks carriers use, and how independent brokers shop the market differently than captive agents.
A friendly walkthrough of the Medicare alphabet: Parts A, B, C, D, and Medigap. What the enrollment windows are, what happens if you miss them, and why working with an independent broker in Bozeman beats calling the 800 number.
A one-pager that walks homeowners through the most common gaps and overpays in their current home and auto coverage, with a side-by-side of what bundling through an independent broker typically saves versus staying with a single carrier.
The nurture sequence
Written in Big Sky's warm, Montana voice. Each email has one job. The sequence below is mapped for the business book lead magnet and adapts cleanly for personal lines.
Instant delivery. Thank them, hand over the PDF, and set expectations for what comes next. Short, warm, zero selling. The goat's got you from the very first email.
The Big Sky origin story: family-run, 30+ years, local roots, and why independent beats captive. Build the human connection and earn the right to the next touchpoint.
A short testimonial from a real business client. Specific, local, results-oriented. Let a peer do the selling. This is the highest-trust email in the sequence.
Educational and slightly disruptive. Reveal one thing employers typically don't know about the renewal process (carrier auto-escalation, benchmark shopping windows). Positions Big Sky as the expert in your corner.
The first soft ask. A short, no-charge call to review their current benefits, no pressure. Low-commitment framing: "We'll tell you exactly where you stand, whether you work with us or not."
A personal, first-person close from Shawn or a team member. Short. One last calendar link, one escape hatch ("reply and I'll send you a quote instead"). After this, they move to a slow drip or go quiet.
Division of work
MMS handles everything technical. Big Sky brings the expertise, the stories, and the approvals. Once it is live, the funnel runs on its own.
The whole engine, soup to nuts.
The expertise and the goat energy.
Why this matters
The real win is not the leads themselves. It is knowing exactly what each lead costs, so that when you turn on paid media, you know whether it is working.
Know what you pay for every email captured, not just the phone calls that maybe came from ads.
See which emails resonate, which subject lines win, and where leads drop off in the sequence.
Of everyone who downloaded the guide, how many booked? That ratio tells you what to optimize next.
Close the loop: once you know cost per lead and your close rate on calls, you know what each new client costs.
Right now, you are flying blind. After this funnel, every dollar has a destination, a follow-up, and a paper trail. That is what makes paid media feel confident instead of hopeful.